Problem Statement

1. Talk to at least 2 fashion brands that:
   • Target GenZ women
   • Sell original, self-designed products
   • Have IG presence
   • But don't sell on major marketplaces (Myntra, Ajio, Nykaa) OR don’t list their entire selection there
2. Identify top 3 reasons for marketplace avoidance
3. Based on these insights, create a compelling value proposition to encourage them to sell via Alle.

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